50 Cent: Blood on the Sand, After performing a sold-out concert in a fictional war-torn country, 50 Cent and the G-Unit are robbed of their cash and paid in kind with a priceless diamond encrusted skull, which is subsequently stolen by the local crime-lord's gang. Determined to collect his payment and enact revenge on the gangsters foolish enough to disrespect him, 50 Cent sets out to get rich or die trying.